365 days of Extrema Global Music in pixels, sounds and happiness
Happy tranceversary! Today I am celebrating one year since I said yes to one of the biggest challenges: to work on graphics and social media for Extrema Global Music, alongside two of the artists I always appreciated: Manuel Le Saux and Astuni. And of course, my other half, my friend, my lover: the amazing Nikolauss.
During this year I completely changed my mind about the trance scene and learned a lot from its backstage. I got to experience how a label works, how they sort demos and how much can someone help an upcoming artist. I met a lot of new people through it and started some amazing friendships.
We started by working on some new artworks to better suit the label and the great tracks they release. We changed how to display the information and gave it a more modern look. Kept the gradients, but adapted them. We kept the logo in the center, and helped it stand up more by using its arrow as an extra element in the background. Separated the artist information, just to give it a little push and make it easier to read and recognize. And we got a really nice feedback on them as well. People were receiving change better than expected and made us even happier with the result.
We did a lot this year, and not only in terms of design. We released 48 great tracks and discovered some really good artists. We got some strong support from Armin van Buuren, Aly & Fila, Sean Tyas, Darren Porter, Giuseppe Ottaviani, Photographer, Richard Durand, TranceEye and many more. We reached 100 releases with over 80 amazing artists on August 1st and we celebrated in stile with a great track from Nikolauss.
We had a great time with Recoverworld Label Group, but we chose to make a change and moved to the Abora Recordings family. That made us feel like starting from scratch, but in only a couple of months we managed to take it to a next level. We claimed our spot into the top trance labels and continued going up. Conquered the tops on Beatport and Trackitdown and we’re fighting for some more!
We improved our presence on social media and launched our own Instagram, Twitter and Youtube accounts! We reached over 4400 friends on Facebook. We posted 37 videos on Youtube and got almost 10 000 views. These may seem small numbers to you, but for us, for me it is a lot to be grateful for only a couple of months. I have the pleasure to manage them all and I get a smile for every like, dislike, share or comment on these socials. I am happy to have a voice and use it to make people happy.
I am happy to be part of such a team and I am happy to call these guys friends. They are kind. They are driven. They are beautiful people. Manuel, Astuni, thank you for having trust in me and my work. Thank you for all the jokes, memories and hard work. Thank you for pushing me to be better. Thank you for beeing you. I can’t wait to finally meet you in real life in Milan in one week. We get to reunite the team in one place and smash the dancefloor. Once Extrema, always Extrema!